What happened?
The ITB Berlin is the most important and biggest travel show in Germany, followed by London´s WTM (World Travel Market) and Spain´s FITUR – but also it’s the meeting place for travel professionals from all over the World. Attending the ITB one can learn more about the latest travel trends and innovations while making valuable face to face contacts with possible buyers and business partners.
Of course Mallorca is also present at this massive gathering of the world wide tourism industry. As in the past year, the balearic tourism board sticks with its main promotional campaign theme – “Better in Winter”, addressing seasonality and for giving greater employment opportunities and social advantages. Without a doubt, Mallorca is still popular for its Mediterranean climate, around 300 days of sunshine a year, together with its many beaches, but this campaign wants to remind us of the plenty other values this island offers.
Mallorca provides very interesting and diversified cultural, gastronomic and historical experiences, which are perfectly accessible all year round. Many tourists already discovered the beauty of the almond blossom to be observed in winter time, others might have become fans of attending some of the many gastronomic fairs like the wine days celebrated in the middle of the island. Furthermore, there are various music and sport events celebrated in low season, ranging from an unique classic car rally to the famous Smooth Jazz Festival or the many food truck festivals, just to mention a few.
With regards to business and MICE travel to Mallorca in low season: Of course many hotels might be closed during winter time, but those which stay open are highly interested in accommodating business groups. That is why it is always worth to have a look at specific dates and possibilities, as you have certainly really good chances to benefit from special winter offers.
Just get in touch with us and we will be happy to get the most out of your stay in Mallorca no matter if high or low season.
